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1st March 2024
What Is 'Discreet
Marketing' For A Property?
There are many reasons why you might not want your home to be splashed all over the internet when you decide to put it up for sale.
The problem is that most estate agents simply use the most obvious ways to sell their properties, and that means purely relying on listings via the major online portals such as Rightmove and OnTheMarket.
To be totally honest, some agents look for the easy option that will allow them to get away with doing the minimum amount of work possible. That's why you have to choose one very carefully, especially if you want some privacy involved in your sale.
Discreet Marketing
That's where 'discreet marketing' comes in. At Maslen Estate Agents it's something we take very seriously for our clients who want to take advantage of it.
It all starts with our initial visit for a market appraisal. If you don't want all your neighbours to know that you're thinking of selling your home a brightly coloured and branded estate agent car parked outside isn't exactly helpful!
We always come to your home in non-branded vehicles, whether that’s for a market appraisal or any subsequent visits and accompanied viewings.
We also fully understand that a 'for sale' sign outside your home isn't what everyone wants and it's definitely not something we insist on.
Off-market
When you trust us to sell your home we can offer a bespoke
'off-market' sales package that is based on discretion and a low-key approach.
This doesn't mean we do less work - far from it! Marketing a
property without using the main portals, or indeed any open-access website
listings, is certainly more challenging that a run-of-the-mill sale. However,
our tried and tested methods are very successful and revolve around our high
levels of experience and knowledge in the local Brighton and Hove market.
How is it done?
So how do we find the right buyer for you without casting a
net in the normal 'open house' style?
Most importantly, we maintain an up to date database of
potential buyers which allows us to directly target people who we know will be
likely to want to view your property. We listen to what buyers are looking for
and make sure that they are made aware of suitable properties as soon as we
start working on their sale.
This approach can have dramatic results, with 'early bird' buyers often being eager to view quickly and put in offers.
Viewings
Of course we attend every viewing with potential buyers -
you might be surprised how many estate agents don't!
Again, we'll always be in unbranded cars and we avoid the
classic 'estate agent standing outside house with clipboard' routine. More than
that, all of our staff who carry out viewings will be fully informed about your
property and be able to answer any questions the potential buyers might have.
Bespoke marketing
We know everyone is different and every home needs a bespoke approach - there really is no 'one size fits all' method for a modern estate agent.
If you're thinking about selling you home in Brighton and Hove and want to have control over how your property is marketed get in touch. Our results, marketing and levels of customer service have yet again seen us as rated as one of the very top agents in the entire country in the 2024 edition of the Best Estate Guide. In fact, out of approximately 15,000 agencies we’re considered to be one of the Top 500 in the UK.
Of course our discreet marketing also works well for buyers too, so if you'd like to know about that perfect home that you might not otherwise hear about, register with us and we'll keep you in the loop.
Call Paul, Andrew and Erin in our Sales team today on 01273 677 001, email them at [email protected] or pop in for a chat. Our Lewes Road branch is our central Brighton hub.