Is Your Estate Agent Human?

10th May 2023

Is Your Estate Agent Human?

There are plenty of challenges to be faced when you choose estate agency as a career. Being ranked alongside bankers and politicians in surveys of the least-trusted professions is one of the biggest!

It's also a sad one, because to be good at their job an estate agent really needs to be a 'people person'. This means enjoying interacting with sellers, buyers, tenants and landlords, being a good listener and taking pride in helping people achieve their property dreams and desires. 

Sadly the profession as a whole is often tainted by a lazy stereotype, where people think homes sell themselves online and the actual work of an estate agent is essentially just opening doors on viewings. Worse still, some estate agents do little to prove this idea wrong...

At Maslen we're very choosy when it comes to our team members. We're proud to say that everyone who works at our city-wide offices shares the same ethos of customer care, which is why we consistently win accolades for our first class service. In fact, we’ve yet again been independently ranked as one of the very top agents in the entire country for our levels of customer service, marketing and results. 

However, that's only one very basic way that a human approach is important today. That's because those lazy agents we told you about are now using AI!

The human touch

Artificial Intelligence has been in the headlines recently, with ChatGPT leading the field.

It's true that if given the right prompts it can produce text that makes perfect sense and is grammatically correct. It even tailors responses to detailed instructions, meaning you can get it to write everything from a formal letter or email reply to a description of a property.

The thing is, it gives everyone pretty much the same answer because it isn't actually 'intelligent'.

To be accurate, it's a set of algorithms based on 'machine learning', essentially something that 'reads' information from the internet and other sources and simply regurgitates it back in a form that it has been programmed to 'think' you want.

Now, if you are a lazy estate agent, the idea of getting ChatGPT to write your content might seem like a great idea. The problem is, every other bad rival will be doing it too!

That's where the human touch really comes into play and it's something that will become even more important in the coming months and years.

We are human

We write our own content, speak our own words and think our own thoughts. We listen to you and give help and advice where we can. We have years of experience and know our local areas because we live in them.

Even the best AI systems just take information from the internet and re-jig it over and over again. We live in the real world and that's why we are so good at our job.

One final thing... this is probably the first article you've ever read about 'AI' that doesn't end with the surprise reveal that it was written by ChatGPT! That's because when you deal with Maslen you can be sure we are real people just like you!

Talk to us today and #movewithMaslen

Testimonials

  • Thank you for your service, I would (and have) recommended you to my friends.

    Liz Dean Brighton

  • It was an amazing experience, everyone involved were fantastic. 

    Mr & Mrs Knight Brighton

  • Excellent Service from start to finish.

    Mr T Mole Hove

  • A very committed team who made the sale process very easy.

    Ms Rees Brighton

  • You are the best estate agent I have ever dealt with and we will be recommending you to anyone moving!

    Hazel Young Hove

  • Thank you for everything!

    Ms Tucker Brighton

  • All the staff were professional, cheerful and supportive throughout the long process.

    Mr R Turner Shoreham

  • Very professional and friendly. The only estate agents I would trust and recommend.

    Jean Hurley Brighton

  • Paul was absolutely brilliant. 

    Mrs Tasker Brighton

  • Maslen's were very good at keeping in touch an...

    Penny Ashby Brighton

  • Fantastic service. By far the best agents we have ever used, I cannot recommend you highly enough.

    Mr Field Brighton

  • From start to finish the sale was dealt with in a thoroughly professional manner.  

    Mr Gibbs Brighton

  • All staff extremely helpful and polite. They made our move very smooth and less stressful.

    Mr & Mrs Gosling Woodingdean

  • Excellent service as always

    Mr Field Brighton

  • An efficient, professional and friendly service. Helpful and a pleasure to do business with.

    Mr Beddington Brighton

  • Very impressed with the efficient and friendly service, the staff were a pleasure to deal with. 

    Mr & Mrs Gill Brighton

  • First class service from a first class team.

    Mr & Mrs English Brighton

  • A completely painless experience from start to finish. Thank you.

    Mr Woolven & Mrs Bessant-Woolven Brighton

  • A really good experience.

    Mr Tibble Brighton

  • Very thorough & very informative.

    Mr Michnowicz Brighton

  • First class service. Friendly and professional.

    Mr Thorne Brighton

  • Excellent communication and advice throughout. It felt very reassuring to be in good hands.

    Mrs Brooker Brighton

  • Good team. Straightforward. No nonsense.

    Mr Standing Brighton

  • As always, an excellent service. 

    Mr & Mrs Field Brighton

  • Very comprehensive and professional. Nice people to work with and highly recommended. 

    Mr Alderton Brighton

  • Superb service as usual, I would always recommend you.

    Ms S Hike Brighton

  • In my situation, moving the sale of my home to Maslen Estate Agents really was a case of third time lucky!

    Lise Henderson Hove

  • Your advice, support and understanding whilst dealing with the property were invaluable, making everything so easy.

    Janine Suttner Brighton

  • In what could have been a very stressful situation it has been a pleasure dealing with you and I can’t speak highly enough of the service provided.

    Gill Frost Hove

  • Everyone at Maslen's were amazing, from Sam's...

    William Slingsby Brighton

  • Thank you Maslens, you were all excellent!

    Miss Jasper Brighton

  • Excellent customer service throughout. I will definitely recommend you, and use you again. Thank you.

    Ms Longley Brighton

  • Best Estate Agents ever experienced - professional, approachable, competent and exemplary. 

    Mr & Mrs Guest Brighton

  • Very pleased with the experience. I would definitely recommend you and use you again.

    Ms D Edmonds Brighton

  • Very pleased with the excellent service throughout. Professional, friendly, efficient and no hard sell. Achieved above asking price. Thank you!

    Mr Witten Brighton

  • Service exceeded my expectations overall at all stages of the process - I wouldn't hesitate to recommend you. Thanks. 

    Ms Greene Brighton

  • I was new to the area and viewed a lot of properties with a lot of different agents. Maslens were by far the best I came in contact with, so when i...

    Mr & Mrs Heer Brighton

  • Thanks for all your help and assistance. Very friendly and professional service.

    Lisa Downary Brighton

  • Compared to your rivals, your service was excellent

    Ms McGrigor Brighton

  • Maslen's were amazing estate agents. Through,...

    Sarah Goodfellow Brighton

  • Donna was our vendors sales progressor. We cou...

    Allan Da Silva Brighton

  • I would recommend Maslen to anyone. 

    Mrs Tripp Brighton

  • Sold within 2 weeks for asking price "excellent!"

    Mr Grundy Hove

  • Estate agents generally have bad reputations b...

    Dan Harris Brighton

  • Quality advice about when and how to sell, which was spot on. Thank you.

    Miss Coleman Brighton

  • All agents at Maslen were extremely helpful and polite from the beginning to the completion of sale. 

    Mr Johnson Brighton

  • The team worked very hard over a long period to ensure my sale went through - excellent service!

    Mr Patrick Brighton

  • We were delighted with the service received from all the staff with whom we had contact,

    Dr Crichton Brighton

  • The best estate agents we have ever used. Friendly, efficient and above all truthful! You are in danger of giving estate agents a good name!

    Jacquie Ellis-Jones Shoreham

  • Already recommended you! Thank you.

    Mr Edwards Brighton

  • I found the service to be courteous, friendly and efficient.

    Mr Upton Brighton

  • Very, very happy we chose you, felt right from the start! Thank you!

    Miss Blackadder Hove

  • Had a great experience with the purchase of ou...

    jennifer Willson Brighton

  • The team provided the best service I have ever received from an estate agent. I would not hesitate to recommend them to anyone.

    Nicki Myers Woodingdean

  • I have bought and sold 7 properties, and this was the best experience of an estate agents services I have found.

    Mrs Shepherd Brighton

  • Best Agents in Brighton.

    Mrs Field Brighton

  • The sale was dealt with swiftly, professionally and successfully. Thank you Maslen!

    Mrs Lincoln Brighton

  • It was a long, drawn out process that the people at Maslen helped me through, without the impression that it was a chore. So extremely professional...

    Mr McLagan Brighton

  • You were amazingly helpful throughout - a real pillar of strength with a very difficult sale.

    Mrs Parkin Brighton

  • This was the best experience I’ve ever had of estate agents. Professional, calm and understanding.

    Elinor James Hove

  • Maslen made the selling of my flat as easy as...

    Victoria Bradley-Barnard Brighton

  • Maslen's were extremely helpful and profession...

    Bridget Allen Brighton

  • I wish we had used you to sell our property! Nice to meet honest people, who are genuinely interested in helping. Very pleased.

    Mrs Porter Brighton

  • The whole team were very committed from start to finish.

    Mr Pilgrim Brighton

  • Very polite, good communication, excellent service.

    Alicia Van der Sluis Surrey

  • The staff were very helpful, an excellent service. I would recommend you to others.

    Miss Hockly Brighton

  • Paul Wilkinson was extremely helpful and efficient. The only problem was the vendors solicitor and Paul warned me of this. A good transaction all r...

    Mr Lavender Brighton

  • Please thank Paul at Lewes Road - Excellent service. 

    Mr & Mrs Nuthall Brighton

  • All very professional, kept updated throughout. Very pleased - Would recommend. 

    Mrs Hammond Brighton

  • I found everyone helpful, positive and courteous.

    Jean Wooldridge Evesham

  • Delighted with the service provided. Very professional and skilful.

    Nicky Conlan Hove

  • Very helpful and patient team.

    Mrs Shea Brighton

  • Very happy with the service we got from you guys, everyone we dealt with was extremely friendly, professional and helpful. Thanks!

    Mr Brown Brighton

  • Thank you. We found all the staff knowledgeable and really pleasant to deal with. 

    Ms Ansloos Brighton

  • Great service, always polite and friendly. Excellent contact and info all the way.

    Mr Wells Hove

  • Really pleased with the service and will definitely recommend to others.

    Ruth Kendall Brighton

  • From first valuation to completion day the Mas...

    Sam Brighton

  • Thank you to all the team at Maslen, especiall...

    Gabrielle Gardner Brighton

  • Several leagues above any other estate agent I have had contact with. Kept fully informed every step of the way.

    Paul Cade Haywards Heath

  • These guys are the real deal, highly experienced, no nonsense, honest and by far and away the most reliable we have encountered. 

    Sarah Studd Hove

  • Thanks for an excellent service. 

    Mr King Brighton

  • Donna was such a friendly and helpful support...

    Victoria Lander Brighton

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