17th January 2017
Chances are, if you’re selling a property, you will at some point have bought one. Both experiences have their own unique challenges, and yet in some ways, they’re not as different as you might think.
After all, both involve stepping back and looking objectively at a space, summing up the pros and cons, and analysing how a house could become a home. The difference is that as a home seller, you’re making these decisions on behalf of potential buyers, and hoping that they will agree.
Promoting your house in a way that appeals to people you’ve never met can seem like hard work, but with a little research and an open mind, you can quickly work out who it is you're selling to, and show your property’s full potential for becoming their dream home!
Before you start making changes to your home, take some time to understand potential buyers, and to get into the home-buying mindset.
Start by searching current online listings in your neighbourhood. Take some time to critique them objectively - name a few nice touches that you see in the photographs, and make notes of anything off putting about the way the home is presented.
Go one step further by analysing recent sales in your area, and looking at which houses sold the most and least quickly. Consider what your home has in common with fast sellers, and what you can learn from the slower properties on the market.
Ask your estate agent for advice on the typical buyer demographic in your area and price range, and get a mental picture of the sort of person you’re appealing to. Different age groups prioritise different things during a viewing, so you want to make sure that you’re targeting your listing, viewings, and any home improvements to the right audience.
Once you have an idea of the buyers you’re appealing to, and an objective opinion on what does and doesn’t sell in your area, you can take a fresh look at your own property, and make plans according to your discoveries.
While being objective is a good start when it comes to getting your home on the market, it’s also important to realise that buying a house is an emotional process, and that viewers will be looking out for a place they can call home.
Appealing to these emotions can begin before the first viewing, with beautifully presented listing photographs, and a well-written description. Speak to your estate agent about any aspects of your home that you think are worth highlighting in the listing - for example, if you and your family have enjoyed long evenings on the South-facing patio, conjure up that image for potential buyers.
Bear in mind that buying a home is also buying into a lifestyle. Think about how you can describe the local area in a way that appeals to buyers’ imaginations.
Is your property located in a particularly friendly neighbourhood, with green spaces for kids to play in? Is the property located within walking distance of the beach, or pleasant public footpaths? Are there friendly local pubs nearby, offering culture and community? Any of these details could help a potential buyer to ‘see themselves’ in your neighbourhood.
This is where having a local expert on your side can help. We are proud to know Brighton & Hove inside out, and can advise on the most attractive aspects of any area to help bring in buyers.
Did you know that it takes 7 seconds for someone to make a first - and often lasting - impression of another person? The same is true of your home. No matter how ideal the layout is, viewers won’t be able to forget their first glimpse of the exterior.
This means staying on top of things. Keep the lawn mowed, the driveway swept, and the patio algae-free. Wash the windows, clean the gutters, and be willing to repeat the process as often as necessary. You don’t need to spend a lot of money to increase your curb appeal - but you may need to spend some time.
Applying a new coat of paint to doors and window frames never hurts - you may be tempted to update your property’s look with an in-vogue coloured door. Likewise, adding flowers, climbing plants or decorative items to the exterior of your property will brighten its overall image and make it stand out from the rest of the street.
If you are selling a flat, you can make sure that viewers aren’t put off by untidy common areas and staircases. Consider adding pot plants to communal windowsills, as well as politely asking neighbours to keep clutter to a minimum.
One of the hardest things about preparing your home for sale is stepping back and looking closely at the house you’ve lived in for years. Being so used to the space, you may miss little details that viewers would pick up on instantly.
It may help you to ask a friend, family member or your estate agent to walk around the property with you and point out any broken, dated or unclean aspects of the space that might stand out to a viewer. Pay particular attention to bathrooms and kitchens, as creating a bright, hygienic-looking space is vital here.
While first impressions matter, buyers will also be looking at your property as a long-term investment and living space. It’s important to remember that viewers will be looking around your house with a view to how it would grow with their lives and families - as well as any potential for future problems.
Bearing this in mind, you may want to invest in new built-in appliances, if you’re leaving any behind. This will reassure potential buyers that they will get a good many years’ mileage from appliances and fixtures before they need to consider replacements. Choose a timeless, neutral design in white or stainless steel to ensure that viewers can add their own stamp to the space.
You will also need to address any potential long-term problems such as damp in the walls or leaking pipes. If there is any sign of this in your home, it could quickly put viewers off, as it signifies a necessary investment for them later down the line. Do what you can to negate issues like these ahead of time, and you could see a marked increase in the offers being made.
Are you ready to take the plunge in 2017? Get in touch with our property experts today to start your selling journey.
I found the service to be courteous, friendly and efficient.
Mr Upton Buller Road
Best Estate Agents ever experienced - professional, approachable, competent and exemplary.
Mr & Mrs Guest Riley Road
Cannot express our appreciation enough of all the efforts made by the Woodingdean team - they were fantastic.
Mr John Mogridge Woodingdean
All very professional, kept updated throughout. Very pleased - Would recommend.
Mrs Hammond Hove
Sharon was excellent - kept us well informed, thank you so much!
Ms Waters Cowley Drive
First class service from a first class team.
Mr & Mrs English The Ridgway
Sharon was amazing! She kept us up to date the whole way through the process. We cannot fault Sharon or the rest of her team.
Mr & Mrs Ashley Woodingdean
Ben was particularly enthusiastic and helpful. Martin, Paula, Sam and Will are all hard workers.
Ms Goodey Franklin Road
Very professional service. Thank you!
Miss New & Mr Jackson Buller Road
Excellent Service from start to finish.
Mr T Mole Cromwell Road
We were delighted with the service received from all the staff with whom we had contact,
Dr Crichton The Ridgway
Very impressed with all dealings with Maslen. Paula Carter was in particular very knowledgeable and helpful.
Mr McBlane Hove
The team worked very hard over a long period to ensure my sale went through - excellent service!
Mr Patrick Gladstone Terrace
Paula is amazing!
Ms Aspnall Gladstone Place
Great service, always polite and friendly. Excellent contact and info all the way.
Mr Wells Bishops Road
Service exceeded my expectations overall at all stages of the process - I wouldn't hesitate to recommend you. Thanks.
Ms Greene Lewes Road
Very impressive - professional and friendly, both Martin Timms and Paula Carter were excellent at keeping in contact with sensible advice based on...
Mrs O'Connor Hove
Thanks David, all very professional.
Mrs Flowers Foxdown Road
I would recommend Maslen to anyone.
Mrs Tripp Woodingdean
Paula's role was brilliant. Having someone office based and available was so appreciated and her promptness an impressive service - every Estate Agent...
Ms Wynn-Jones Baxter Street
Paul was absolutely brilliant.
Mrs Tasker Fiveways
You were amazingly helpful throughout - a real pillar of strength with a very difficult sale.
Mrs Parkin Fiveways
Very good service and communication. Paula was excellent.
Mr & Mrs Scarboro 1 Pevensey Road
Maslens as a whole were really friendly and professional. I have to thank and congratulate Paula Carter for being superb at her job and exceeding m...
Ms Warren Hove
I was new to the area and viewed a lot of properties with a lot of different agents. Maslens were by far the best I came in contact with, so when i...
Mr & Mrs Heer Lewes Road
Sold within 2 weeks for asking price "excellent!"
Mr Grundy Bishops Road
Very helpful and patient team.
Mrs Shea Selborne Place
Thank you. We found all the staff knowledgeable and really pleasant to deal with.
Ms Ansloos Lewes Road
Very pleased with the service. Many thanks to Sharon and the boys!
Mr Flynn Woodingdean
Best Agents in Brighton.
Mrs Field Tarner Road
Very thorough & very informative.
Mr Michnowicz Waldegrave Road
Thank you Paul and Archie, you gave an excellent service, as well as Kelly. I look forward to working with you again.
Mr White Fiveways
Nick and Paula are total stars! They were incredibly supportive and present throughout. Thank you!
Miss O'Haire Hove
We were very pleased with services provided by the Fiveways office.
Mr & Mrs Sawyer Shaftesbury Road
Fantastic service. By far the best agents we have ever used, I cannot recommend you highly enough.
Mr Field Mafeking Road
Very impressed with the service. Sharon Wareham works tirelessly, very professionally and is always there for advice.
Miss Matthews Kipling Avenue
Sharon, Harvey and James were all excellent - very professional. Totally opposite to what I have experienced with other agents. Maslen have restore...
Ms Lyons Woodingdean
It was an amazing experience, everyone involved were fantastic.
Mr & Mrs Knight Woodingdean
Exceptional service throughout the process - should we decide to sell in the future we wouldn't hesitate to use your agency. You're a cut above the...
Ms Windels & Mr Barham Fiveways
Quality advice about when and how to sell, which was spot on. Thank you.
Miss Coleman Buller Road
We cannot recommend Maslen's estate agents enough.
Many thanks to Paul, Donna, Janette and the...
Linda & Les Wigmore Close
Sharon was excellent, she kept us informed at all stages and was a really calming objective influence in the process.
Ms Frederick Channel View Road
The sale was dealt with swiftly, professionally and successfully. Thank you Maslen!
Mrs Lincoln Hove
Thank you for everything!
Ms Tucker Willow Close
Sharon and her team could not have done more in what was a difficult sale.
Ms Daly Woodingdean
As always, an excellent service.
Mr & Mrs Field Lewes Road
Very, very happy we chose you, felt right from the start! Thank you!
Miss Blackadder Coniston Court, Holland Road
From start to finish the sale was dealt with in a thoroughly professional manner.
Mr Gibbs Lewes Road
We were very impressed with the Nick from start to finish.
Mr & Mrs Smith Lewes Road
Thank you Maslens, you were all excellent!
Miss Jasper Taunton Road
Excellent service as always
Mr Field Ringmer Road
First class service. Friendly and professional.
Mr Thorne The Avenue
Very happy with the service we got from you guys, everyone we dealt with was extremely friendly, professional and helpful. Thanks!
Mr Brown Titian Road
Good team. Straightforward. No nonsense.
Mr Standing Newmarket Road
Already recommended you! Thank you.
Mr Edwards The Ridgway
Graham Griffin provided us, and continues to provide us, will all-round excellent advice. We trust his knowledge and expertise.
Mr Blackmore & Ms O'Sullivan Financial Services
Paul Wilkinson was extremely helpful and efficient. The only problem was the vendors solicitor and Paul warned me of this. A good transaction all r...
Mr Lavender Fiveways
Excellent customer service throughout. I will definitely recommend you, and use you again. Thank you.
Ms Longley Kingsbury Street
Many thanks to Nick. It was an easy process thanks to you! I'm extremely satisfied with how the sale went, great job.
Ms Mayanobe Aymer Road
Superb service as usual, I would always recommend you.
Ms S Hike Blackthorn Close
Thanks for an excellent service.
Mr King Hove
The staff were very helpful, an excellent service. I would recommend you to others.
Miss Hockly Fiveways
Very pleased with the excellent service throughout. Professional, friendly, efficient and no hard sell. Achieved above asking price. Thank you!
Mr Witten Lewes Road
Paula was fabulous and we felt really informed and supported.
Mr & Mrs Walker Lewes Road
A very positive experience - I had most contact with the Fiveways office and they were so friendly and helpful.
Ms A King Balfour Road
Hugely impressed with Ben & his team.
Mrs Mead Upper Lewes Road
The whole team were very committed from start to finish.
Mr Pilgrim Lewes Road
A very committed team who made the sale process very easy.
Ms Rees Ticehurst Road
The whole team were excellent, each one of them felt like family. Sharon had a lot of sorting to do at times but coped very well, a true profession...
Mr Vernon Woodingdean
Extremely efficient. Nick and Paula are excellent. The weekly phone calls were much appreciated.
Ms Gray Lewes Road
Our local office manager, Sharon Wareham was warm and friendly and kept us up to date at all times.
Mr Hope The Brow
Please thank Paula at Lewes Road - Excellent service.
Mr & Mrs Nuthall Lewes Road
Excellent service from the Lewes Road branch. Martin Timms secured a quick sale & at a good price & Paula Carter worked really hard to secure...
Ms Schulte Bear Road
In February 2016 I was looking to buy and sell very rapidly. Competition among buyers at the time was very high. Sharon @ the Woodingdean branch sh...
Ms Helen Lyons Woodingdean
Very comprehensive and professional. Nice people to work with and highly recommended.
Mr Alderton Ladysmith Road
All the staff I dealt with were excellent. Sharon worked really hard to complete the sale.
Mrs Bent Falmer Gardens
A completely painless experience from start to finish. Thank you.
Mr Woolven & Mrs Bessant-Woolven Lewes Road
I wish we had used you to sell our property! Nice to meet honest people, who are genuinely interested in helping. Very pleased.
Mrs Porter Taunton Road
I have bought and sold 7 properties, and this was the best experience of an estate agents services I have found.
Mrs Shepherd Hertford Road
Brilliant. Well done to Sharon and the Woodingdean team.
Ms Curtis The Ridgway
It was a long, drawn out process that the people at Maslen helped me through, without the impression that it was a chore. So extremely professional...
Mr McLagan Lewes Road
Paula was absolutely amazing!
Mr & Mrs MacKay Lewes Road
Harvey was helpful and easily reachable at the beginning of the process and Sharon kept us informed and was always happy to help.
Ms Murch & Ms Mapa Ticehurst Road
Excellent communication and advice throughout. It felt very reassuring to be in good hands.
Mrs Brooker Buller Road
The Woodingdean team were very friendly and approachable.
Mrs Palmer Pitt Gardens
A really good experience.
Mr Tibble Lewes Road
All agents at Maslen were extremely helpful and polite from the beginning to the completion of sale.
Mr Johnson Fiveways
Very impressed with the efficient and friendly service, the staff were a pleasure to deal with.
Mr & Mrs Gill Lewes Road
Ben and Paula were calm and reassuring throughout a very difficult process!
Ms Easterbrook Bear Road
A good team at Woodingdean helped us through a stressful time.
Mr & Mrs Penton Sycamore Close
Very pleased with the experience. I would definitely recommend you and use you again.
Ms D Edmonds Horton Road
An efficient, professional and friendly service. Helpful and a pleasure to do business with.
Mr Beddington Brading Road
Compared to your rivals, your service was excellent
Ms McGrigor Milner Road
Outstanding service from Sharon. James is an asset to Maslens & Harvey was so helpful and polite.
Ms Cianchetta Selhurst Road