Get ahead of the trend with up-and-coming hotspots

30th August 2016

The fabled ability to pick out and invest in an up-and-coming area can seem the stuff of legend. Some property investors refer to ‘property bingo’, believing that investing in a soon-to-be-trendy area is simply a case of being in the right place at the right time. However, those who have benefited from the rise of ‘trendy’ new areas believe that there’s more to it than luck.


Particularly in areas such as Brighton and Hove, where demand continually outweighs supply, the potential for house price growth and increased rental can be hard to pinpoint. Estate agents analyse housing stock and interest rates keenly in order to spot rising trends - but that doesn’t mean that buyers and sellers can’t spot up-and-coming areas with a bit of local knowledge and a penchant for culture.


Indeed, for many buyers and sellers the thrill of investing in a truly up-and-coming area goes beyond the rapidly increasing value of their property - it also speaks of a certain quality of life.


A home purchased in an up-and-coming area of Brighton and Hove such as Poet’s Corner a few years ago will have seen houses, shops and pubs transform from run-down to trend-setting, with creative local businesses and workshops filling up previously downtrodden streets.


Getting ahead of the up-and-coming curve means living in a desirable, culturally rich area while paying a fraction of the price that your future neighbours will. We’ve put together some tips for scoping out key locations yourself - as well as some rumours on Brighton spots that are set to get hot!


1. Take note of changes to surroundings


One of the tell-tale signs that you’re in an up-and-coming area is the sudden appearance of “trendy” cafes. In Brighton and Hove they are hard to miss, with blackboards bearing small-batch menus and quirky quips.

This sort of small independent retailer reflects a young, creative demographic, and paves the way for businesses such as delicatessens, craft ale pubs and art galleries - all of which will attract culture-keen homebuyers with an eye for community spirit.


On the other hand, many property investors claim that too many chain coffee shops in an area can be a red flag. If chain cafes and restaurants have already clued into an area’s potential for growth, there’s a good chance that it’s nearly reached full growth potential.


2. Spot the millennials


The current generation of twenty-to-thirty-somethings are rather hard done by when it comes to jumping on the property ladder, with  home owning at its lowest since 1987. As these young professionals are often priced out of established areas, they tend to move en mass into less-expensive outskirts - and where young people gather, bars, restaurants and community space is sure to follow!


Brighton’s Lewes Road and Elm Grove are currently popular with students, self-employed creatives and first-time buyers - as the area improves to accommodate this demographic, we’re sure to see a shift in housing prices!


3. Check out the buskers


You’d be surprised by quite how influential art and music can be on the desirability of an area. However, the story of Bohemian artistic types moving to a less desirable area and making it “trendy” is as old as time. Just think of Montmartre in Paris or Soho in London. If you’re walking through a run-down area that’s nonetheless packed with urban art, open mic nights and talented street performers, it will be a homebuyer’s haven of all things hip in a few years’ time.


4. Think regeneration


It pays to keep an eye on the city council’s website if you’re looking for up-and-coming property in Brighton and Hove. Here you will be the first to know about upcoming regeneration projects. If the council and associated organisations are keen to put money into an area, chances are they’re onto something. 


Brighton’s London and Lewes Road area may look a little tired, but planned improvements to the Open Market, The Level, and the City College buildings will see the area’s ambiance improve drastically over the next few years - and prices will rise to match it!


5. Check in with your estate agent


Nobody knows the local area like an experienced real estate agent. They have seen trends rise and fall over a number of years, and will be able to pinpoint an area that will not only increase in value, but suit your specific needs. In particular, the areas on the outskirts of an estate agent’s current branches tend to be those that have yet-untapped potential.


The Woodingdean area just outside of Brighton, for example, offers first-time buyers a relatively affordable house and garden, giving more space for your money, and is therefore becoming popular with a younger demographic. With its quiet yet accessible location, this area is sure to see improvements and increases in price over the years to come!


If you’re on the lookout for an up-and-coming area in Brighton and Hove, your best bet is to spend some time walking around the city, stopping for a drink in a local cafe, or pausing to listen to the guitarists in local parks. Not only will you learn to sense a certain ‘it factor’ - you’ll also find yourself having a wonderful day out! 


Of course, if you want a little assistance along the way, we’re happy to help you find the perfect neighbourhood, that will grow and thrive as you do.

Testimonials

  • We were very impressed with the Nick from start to finish. 

    Mr & Mrs Smith Lewes Road

  • Paul Wilkinson was extremely helpful and efficient. The only problem was the vendors solicitor and Paul warned me of this. A good transaction all r...

    Mr Lavender Fiveways

  • Hugely impressed with Ben & his team.

    Mrs Mead Upper Lewes Road

  • Sold within 2 weeks for asking price "excellent!"

    Mr Grundy Bishops Road

  • Paula's role was brilliant. Having someone office based and available was so appreciated and her promptness an impressive service - every Estate Agent...

    Ms Wynn-Jones Baxter Street

  • Very thorough & very informative.

    Mr Michnowicz Waldegrave Road

  • Very pleased with the service. Many thanks to Sharon and the boys!

    Mr Flynn Woodingdean

  • Paula was fabulous and we felt really informed and supported. 

    Mr & Mrs Walker Lewes Road

  • Cannot express our appreciation enough of all the efforts made by the Woodingdean team - they were fantastic.

    Mr John Mogridge Woodingdean

  • Please thank Paula at Lewes Road - Excellent service. 

    Mr & Mrs Nuthall Lewes Road

  • A good team at Woodingdean helped us through a stressful time.

    Mr & Mrs Penton Sycamore Close

  • Sharon was amazing! She kept us up to date the whole way through the process. We cannot fault Sharon or the rest of her team. 

    Mr & Mrs Ashley Woodingdean

  • Graham Griffin provided us, and continues to provide us, will all-round excellent advice. We trust his knowledge and expertise.

    Mr Blackmore & Ms O'Sullivan Financial Services

  • I would recommend Maslen to anyone. 

    Mrs Tripp Woodingdean

  • The whole team were excellent, each one of them felt like family. Sharon had a lot of sorting to do at times but coped very well, a true profession...

    Mr Vernon Woodingdean

  • Paula is amazing!

    Ms Aspnall Gladstone Place

  • Sharon was excellent, she kept us informed at all stages and was a really calming objective influence in the process.

    Ms Frederick Channel View Road

  • It was a long, drawn out process that the people at Maslen helped me through, without the impression that it was a chore. So extremely professional...

    Mr McLagan Lewes Road

  • Fantastic service. By far the best agents we have ever used, I cannot recommend you highly enough.

    Mr Field Mafeking Road

  • Many thanks to Nick. It was an easy process thanks to you! I'm extremely satisfied with how the sale went, great job.

    Ms Mayanobe Aymer Road

  • Nick and Paula are total stars! They were incredibly supportive and present throughout. Thank you!

    Miss O'Haire Hove

  • An efficient, professional and friendly service. Helpful and a pleasure to do business with.

    Mr Beddington Brading Road

  • Ben and Paula were calm and reassuring throughout a very difficult process!

    Ms Easterbrook Bear Road

  • The whole team were very committed from start to finish.

    Mr Pilgrim Lewes Road

  • Compared to your rivals, your service was excellent

    Ms McGrigor Milner Road

  • A completely painless experience from start to finish. Thank you.

    Mr Woolven & Mrs Bessant-Woolven Lewes Road

  • I have bought and sold 7 properties, and this was the best experience of an estate agents services I have found.

    Mrs Shepherd Hertford Road

  • Very good service and communication. Paula was excellent.

    Mr & Mrs Scarboro 1 Pevensey Road

  • The sale was dealt with swiftly, professionally and successfully. Thank you Maslen!

    Mrs Lincoln Hove

  • All very professional, kept updated throughout. Very pleased - Would recommend. 

    Mrs Hammond Hove

  • All agents at Maslen were extremely helpful and polite from the beginning to the completion of sale. 

    Mr Johnson Fiveways

  • Paula was absolutely amazing!

    Mr & Mrs MacKay Lewes Road

  • Best Agents in Brighton.

    Mrs Field Tarner Road

  • Maslens as a whole were really friendly and professional. I have to thank and congratulate Paula Carter for being superb at her job and exceeding m...

    Ms Warren Hove

  • Very impressed with the efficient and friendly service, the staff were a pleasure to deal with. 

    Mr & Mrs Gill Lewes Road

  • Thanks David, all very professional.

    Mrs Flowers Foxdown Road

  • As always, an excellent service. 

    Mr & Mrs Field Lewes Road

  • Excellent service from the Lewes Road branch. Martin Timms secured a quick sale & at a good price & Paula Carter worked really hard to secure...

    Ms Schulte Bear Road

  • Excellent Service from start to finish.

    Mr T Mole Cromwell Road

  • Thank you Paul and Archie, you gave an excellent service, as well as Kelly. I look forward to working with you again. 

    Mr White Fiveways

  • Very impressed with the service. Sharon Wareham works tirelessly, very professionally and is always there for advice. 

    Miss Matthews Kipling Avenue

  • Thank you. We found all the staff knowledgeable and really pleasant to deal with. 

    Ms Ansloos Lewes Road

  • Sharon, Harvey and James were all excellent - very professional. Totally opposite to what I have experienced with other agents. Maslen have restore...

    Ms Lyons Woodingdean

  • You were amazingly helpful throughout - a real pillar of strength with a very difficult sale.

    Mrs Parkin Fiveways

  • I found the service to be courteous, friendly and efficient.

    Mr Upton Buller Road

  • Excellent communication and advice throughout. It felt very reassuring to be in good hands.

    Mrs Brooker Buller Road

  • It was an amazing experience, everyone involved were fantastic. 

    Mr & Mrs Knight Woodingdean

  • We were very pleased with services provided by the Fiveways office.

    Mr & Mrs Sawyer Shaftesbury Road

  • A very committed team who made the sale process very easy.

    Ms Rees Ticehurst Road

  • Very impressive - professional and friendly, both Martin Timms and Paula Carter were excellent at keeping in contact with sensible advice based on...

    Mrs O'Connor Hove

  • The team worked very hard over a long period to ensure my sale went through - excellent service!

    Mr Patrick Gladstone Terrace

  • Very helpful and patient team.

    Mrs Shea Selborne Place

  • Great service, always polite and friendly. Excellent contact and info all the way.

    Mr Wells Bishops Road

  • Very comprehensive and professional. Nice people to work with and highly recommended. 

    Mr Alderton Ladysmith Road

  • Thanks for an excellent service. 

    Mr King Hove

  • Very, very happy we chose you, felt right from the start! Thank you!

    Miss Blackadder Coniston Court, Holland Road

  • Excellent customer service throughout. I will definitely recommend you, and use you again. Thank you.

    Ms Longley Kingsbury Street

  • Superb service as usual, I would always recommend you.

    Ms S Hike Blackthorn Close

  • A really good experience.

    Mr Tibble Lewes Road

  • Very pleased with the experience. I would definitely recommend you and use you again.

    Ms D Edmonds Horton Road

  • First class service. Friendly and professional.

    Mr Thorne The Avenue

  • A very positive experience - I had most contact with the Fiveways office and they were so friendly and helpful.

    Ms A King Balfour Road

  • The Woodingdean team were very friendly and approachable.

    Mrs Palmer Pitt Gardens

  • I was new to the area and viewed a lot of properties with a lot of different agents. Maslens were by far the best I came in contact with, so when i...

    Mr & Mrs Heer Lewes Road

  • Brilliant. Well done to Sharon and the Woodingdean team.

    Ms Curtis The Ridgway

  • The staff were very helpful, an excellent service. I would recommend you to others.

    Miss Hockly Fiveways

  • First class service from a first class team.

    Mr & Mrs English The Ridgway

  • Quality advice about when and how to sell, which was spot on. Thank you.

    Miss Coleman Buller Road

  • Sharon was excellent - kept us well informed, thank you so much!

    Ms Waters Cowley Drive

  • In February 2016 I was looking to buy and sell very rapidly. Competition among buyers at the time was very high. Sharon @ the Woodingdean branch sh...

    Ms Helen Lyons Woodingdean

  • Outstanding service from Sharon. James is an asset to Maslens & Harvey was so helpful and polite.

    Ms Cianchetta Selhurst Road

  • Ben was particularly enthusiastic and helpful. Martin, Paula, Sam and Will are all hard workers.

    Ms Goodey Franklin Road

  • Thank you Maslens, you were all excellent!

    Miss Jasper Taunton Road

  • Harvey was helpful and easily reachable at the beginning of the process and Sharon kept us informed and was always happy to help.

    Ms Murch & Ms Mapa Ticehurst Road

  • Excellent service as always

    Mr Field Ringmer Road

  • Our local office manager, Sharon Wareham was warm and friendly and kept us up to date at all times.

    Mr Hope The Brow

  • Very pleased with the excellent service throughout. Professional, friendly, efficient and no hard sell. Achieved above asking price. Thank you!

    Mr Witten Lewes Road

  • From start to finish the sale was dealt with in a thoroughly professional manner.  

    Mr Gibbs Lewes Road

  • Thank you for everything!

    Ms Tucker Willow Close

  • We were delighted with the service received from all the staff with whom we had contact,

    Dr Crichton The Ridgway

  • Very happy with the service we got from you guys, everyone we dealt with was extremely friendly, professional and helpful. Thanks!

    Mr Brown Titian Road

  • Sharon and her team could not have done more in what was a difficult sale. 

    Ms Daly Woodingdean

  • Best Estate Agents ever experienced - professional, approachable, competent and exemplary. 

    Mr & Mrs Guest Riley Road

  • Good team. Straightforward. No nonsense.

    Mr Standing Newmarket Road

  • We cannot recommend Maslen's estate agents enough.

    Many thanks to Paul, Donna, Janette and the...

    Linda & Les Wigmore Close

  • Paul was absolutely brilliant. 

    Mrs Tasker Fiveways

  • All the staff I dealt with were excellent. Sharon worked really hard to complete the sale.

    Mrs Bent Falmer Gardens

  • Service exceeded my expectations overall at all stages of the process - I wouldn't hesitate to recommend you. Thanks. 

    Ms Greene Lewes Road

  • Exceptional service throughout the process - should we decide to sell in the future we wouldn't hesitate to use your agency. You're a cut above the...

    Ms Windels & Mr Barham Fiveways

  • Very impressed with all dealings with Maslen. Paula Carter was in particular very knowledgeable and helpful. 

    Mr McBlane Hove

  • Very professional service. Thank you!

    Miss New & Mr Jackson Buller Road

  • Already recommended you! Thank you.

    Mr Edwards The Ridgway

  • Extremely efficient. Nick and Paula are excellent. The weekly phone calls were much appreciated. 

    Ms Gray Lewes Road

  • I wish we had used you to sell our property! Nice to meet honest people, who are genuinely interested in helping. Very pleased.

    Mrs Porter Taunton Road

See All »