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23rd March 2021
Do Estate Agent Rankings, Awards and 5 Stars Matter?
Everyone likes to win and it's even better when that happens due to the hard work you've put in. When you're a business that is recognised as being the best of course it makes you feel proud - it also means other people can make the most of your services knowing they have made a good choice.
Ratings, awards and 5 star reviews are an important part of achieving recognition, that's why the Oscars and Baftas mean so much to the film and TV industry and the Brit Awards and Emmys are a big deal for musicians.
Most industries have their own take on this and anyone who has looked at selling, buying or renting will have noticed that the property sector is no exception. In fact, it's something that estate agents take very seriously indeed.
You'd be hard pressed to find an agent's website or office window that didn't have a row of gold logos prominently displayed, and at first glance this can seem quite impressive.
As with most things in life the devil really is in the detail because when it comes to property there can be as many red herrings as there are red carpets.
Back slapping
Many awards and other 'official' forms of recognition are little more than industry backslapping and they often come with a hefty 'entrance fee' or donation attached.
What's more, when you look a little deeper many of those gold and silver medals and 5 star reviews are from a few years ago and could be very out of date when it comes to current levels of service.
Just like famous media awards when it comes down to it the ones that really count in the property sector are those based on solid data and consumer feedback.
The Best Estate Agent Guide
At Maslen we are proud to be the ONLY ESTATE AGENT IN BRIGHTON to get the TOP RATING OF 'EXCEPTIONAL' for our sales from The Best Estate Agent Guide 2021.
To be considered for a place in the Best Estate Agent Guide an agency has to meet extremely high standards, simply because they rate every branch in the country.
As there are an estimated 26,000 estate and letting agency branches in the UK that's a big job, which is why it is done by independent industry experts the Property Academy, with the support of the UK's largest property portal Rightmove.
We Are Exceptional
Only the best agents are listed in the Best Estate Agent Guide and only the very best of these are given the honour of being singled out as being exceptional.
In a local market such as Brighton there are a lot of estate agents, so to be recognised as the best in the area for sales is something that makes us genuinely proud.
Strict and extensive data analysis of our results and mystery shopping are used over a 6 month period and the Best Estate Agent Guide research methodology covers 1.5 million transactions, 25 million leads and 1.5 billion property views.
That's why estate agent branches that are allowed to display a Best Estate Agent Guide rating really are the best in the country. It's a true marker of quality which can really help you choosing which agent to instruct to sell your property.
If you'd like to find out why they rated us so highly get in touch today.